Daniel Heck Is the New Director of Marketing at Rohde & Schwarz Cybersecurity
Rohde & Schwarz Cybersecurity, leading provider of IT security solutions for companies and authorities, has a new Director of Marketing: Daniel Heck, a marketing expert who also boasts experience in the field of cybersecurity. Heck’s primary goal is to establish Rohde & Schwarz Cybersecurity as the leading European player in the IT security market.
Daniel Heck boasts many years of experience in international marketing in the field of IT security and with topics such as customer relationship management, enterprise content management, search engine technology, or e-business. Prior to his career at Rohde & Schwarz Cybersecurity, Heck was Senior Director EMEA Marketing at SugarCRM, a US provider of CRM software. Thanks to his previous leading positions in marketing at Eleven (CYREN), LogLogic (TIBCO) and Surfcontrol, he is familiar with the security sector. Heck has been responsible for enormous economic successes during his career and is particularly experienced in developing brand strategies for IT solutions. Henning Ogberg, EVP Sales at Rohde & Schwarz Cybersecurity, wanted to know what Daniel Heck finds the most intriguing about his new position.
“Rohde & Schwarz has been committed to innovation, quality and precision for many decades. The Rohde & Schwarz Cybersecurity portfolio provides our customers with a range of IT and network solutions which protect them reliably against an increasing number of threats, which are becoming more and more sophisticated,” explains Daniel Heck.
Rohde & Schwarz Cybersecurity develops trustworthy solutions which prevent cyberattacks proactively instead of only reacting after they have already happened. This approach is called “Security by Design”. The company’s cybersecurity portfolio ranges from compact all-in-one products to customized solutions for small and medium-sized businesses, large enterprises and public institutions.
“Thanks to his experience and his extensive marketing expertise, Daniel Heck is the ideal person to make Rohde & Schwarz Cybersecurity the number one brand in Europe,” says Ammar Alkassar, CEO of Rohde & Schwarz Cybersecurity. “When it comes to appropriate marketing with a focus on particular target groups, European cybersecurity companies have yet to catch up. It is becoming an ever-growing challenge to show customers what to look for in certain products, particularly in the field of cybersecurity with its diverse products and solutions.”